The Indus Food is an exclusive international food show having a buyer-seller meet organised by the Trade Promotion Council of India in association with the Government of India’s Department of Commerce. The third edition of this flagship event was held at the India Exposition Mart in Greater Noida on January 8 & 9, 2020. The event saw a participation of over 600 exhibitors, by invitation only. The Arbro Lab (Arbro Pharmaceuticals Analytical Division) also exhibited at this event to extend the opportunity for sharing a platform with the who’s who of their respective fields.
Arbro Lab showcased itself as a proficient testing & analytical services provider at the meet. This could be achieved through a seamless fusion of 34-years of experience, state-of-the-art equipment and cutting-edge practices such as analytical method development, validation, quality control testing & analysis, audit & inspection and technical training for the professionals.
Besides this, the new food certification division of Auriga Research – a group venture company of Arbro Pharmaceuticals known for its state-of-the-art laboratories – was also showcased at this exclusive event.
Since Indus Food is the largest event of its kind organised in the space of food export promotion in India, it presented Arbro Lab a unique opportunity to exhibit products and services to a new, handpicked cross-section of audience. The impact of Indus Food can be gauged from the fact that nearly 500 exporters and manufacturers from the Indian food and beverage sector and 800 international buyers from 78 countries had participated in the last edition of this expo and meet. Over 12,500 business meeting were held at that time, resulting in finalisation of business transactions worth US$ 1 billion.
To ensure a smooth conduct of this two-day event, the Indus Food business app enabled suppliers and buyers create one-on-one business connections in the virtual space. In addition to this, a business matchmaking system powered by stakeholder profiles and pre-scheduled meetings created on the cloud was used to streamline the processes and save time and effort. The event venue was also divided into product-wise zones for clear segregation and ease of locating prospective buyers/suppliers or business partners.
With the backing of the Department of Commerce and unwavering support of all national-level product promotion agencies, the Trade Promotion Council of India created a conducive business environment that every participant benefitted from.