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Accredited & Approved By
Ensure your color cosmetics deliver lasting vibrancy with our Colour Retention Claim Clinical Efficacy Study. This scientifically designed assessment evaluates how well products like lipsticks, foundations, eyeshadows, and blushes maintain their original shade over time. Our study measures fade resistance, pigment stability, and overall color integrity under real-world conditions. Substantiate “long-wear color” and “fade-proof” claims with clinical data to meet regulatory standards and boost consumer confidence in your brand’s performance.
Turnaround Time
12 Hours
Sample Quantity
As per requirement of study*
24hr Quotes
5 NABL Labs
Official Reports
Testing Scope
The Colour Retention Claim Test for color cosmetics assesses a product’s ability to maintain its original shade, vibrancy, and intensity over time. This test is critical for substantiating claims such as “fade-proof,” “long-wear color,” or “color stays true,” especially for lipsticks, eyeshadows, blushes, and foundations.
Under controlled environmental conditions, the product is applied and monitored at defined intervals to evaluate changes in color due to wear, exposure to light, humidity, or skin interaction. Both instrumental colorimetric analysis and expert visual grading are used to ensure accurate and reproducible results.
This test provides scientific validation of color longevity, supports regulatory compliance, and enhances brand credibility by proving that your product retains its visual appeal throughout the day.
Why It Matters
To scientifically validate claims like “fade-proof,” “long-wear color,” and “color stays true.”
To assess the product’s ability to maintain its original shade and vibrancy over extended wear.
To evaluate resistance to fading caused by factors such as sweat, sebum, friction, light, and environmental exposure.
To support regulatory claim substantiation and meet cosmetic industry standards.
To provide objective evidence through visual and instrumental analysis of color stability.
To build consumer trust and product credibility by ensuring consistent color performance throughout usage.
Accreditations & Approvals




















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