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Accredited & Approved By
Validate your product’s long-lasting vibrancy with a Color Retention Efficacy Claim Test conducted at a certified laboratory. This study assesses how well cosmetic or hair care products maintain their original color intensity over time and under real-use conditions such as light exposure, sweat, and friction. Ideal for lipsticks, foundations, hair dyes, and other color cosmetics, the test uses expert evaluation and instrumental color analysis to support fade-resistant and long-wear claims. Strengthen your product’s market appeal with data-backed results that ensure regulatory compliance and build consumer trust.
Turnaround Time
15 Days*
Sample Quantity
As per requirement of study*
24hr Quotes
5 NABL Labs
Official Reports
Testing Scope
The Color Retention Efficacy Claim Test is a clinical evaluation designed to assess a product’s ability to maintain its original color intensity and vibrancy over time. This test is commonly applied to hair dyes, lipsticks, foundations, and color cosmetics. It involves monitoring the product’s appearance under real-use conditions, such as exposure to light, water, sweat, and friction, over a specific period. Conducted under expert supervision using visual grading and instrumental color analysis, the test helps validate claims like “long-lasting color” or “fade-resistant finish.” It provides scientific support for product claims and enhances consumer confidence through proven performance.
Why It Matters
To assess a product’s ability to maintain its original color intensity and vibrancy over time.
To evaluate resistance to fading caused by factors like light, sweat, water, and friction.
To validate claims such as “long-lasting color” or “fade-resistant” through scientific testing.
To ensure consistent product performance under real-life usage conditions.
To support marketing claims with measurable, lab-based evidence.
To enhance consumer trust by providing visible and lasting color results.
Accreditations & Approvals




















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